Unveiling Protective Coatings: The Best Kept Secret in Home Protection

A solution that protects better, performs longer, and pays for itself - and almost no one is using it.

How a Sales Presentation Changed Everything

In 2022, I was hired to build the national sales presentation for Sherwin-Williams’ metal roofing division. On paper, it was just another strategic project. But behind the curtain, it gave me something even better — a deep look into how building products are actually developed, tested, and marketed across the country.

Then I stumbled onto coatings — and everything changed.

“Most homeowners think they need paint. What they really need is protection.”

The Torch Test That Made Me a Believer

One day, I saw a product video from Kynar where they torched a coated metal panel with a flamethrower. No melting. No bubbling. No smoke. It just sat there like it was no big deal.

That was my lightbulb moment.

At first, I assumed these kinds of coatings must be crazy expensive. The kind of thing NASA or Fortune 500 campuses use — not average Texas homes.

But turns out? That wasn’t the reason they weren’t being used in residential.

Austin Is Protected. Why Aren’t Its Homes?

As I kept digging, I noticed something strange. These coatings were everywhere — just not on homes.

• The Texas State Capitol building dome? Coated.

• The Austin-Bergstrom International Airport terminal? Coated.

• The University of Texas at Austin's Darrell K Royal–Texas Memorial Stadium? Coated.

• Hospitals, data centers, even Dell’s headquarters in Round Rock? Yep. Protected.

These weren’t style choices. These were strategic decisions made by architects, engineers, and planners who’d spent months running cost and performance analyses.

• According to the U.S. Department of Energy, cool roof coatings can cut energy costs by up to 15% in Texas’ hot climate.

• A 2022 Cool Roof Rating Council study showed that high-performance coatings can extend the life of exterior surfaces by 15–25 years.

So if the best buildings in Austin are protected… why aren’t our homes?

The Ugly Truth About Paint, Profit, and Shortcuts

It’s not about cost.

It’s about control.

“The home improvement industry isn’t built to last — it’s built to repeat.”

Most paint manufacturers don’t want their product to last decades. Why would they? Shorter life cycles = more sales. It’s built-in obsolescence. It's why most paints degrade just fast enough to bring you back in a few years.

And let’s be honest — some contractors lean into that system:

• They skip the prep work.

• They use bargain-bin materials.

• They spray and split.

Fresh paint might look great for six months. But by year two? It’s cracking, peeling, and fading — and the contractor is long gone.

We’re Not Just Wasting Money. We’re Wasting Resources.

This isn’t just a wallet problem. It’s a waste problem.

Every year, the U.S. dumps 7 billion pounds of asphalt shingle waste into landfills.

Seven. Billion. Pounds.

And a lot of that waste? It’s premature. Roofs, siding, and decks fail not because of time, but because they weren’t protected from Texas’ brutal sun, humidity, and rain.

🔍 Data from Green Building Advisor and the DOE shows that using ceramic-based or elastomeric coatings can reduce lifecycle emissions by up to 30%.

Durability = Sustainability

Here’s the big takeaway: If you want a green home, make it last longer.Because materials that survive don't get thrown away.

“We weren’t trying to disrupt the industry. We just wanted something better for our home — and couldn’t find it.”

So… Why Did We Start EPEC?

We didn’t start EPEC with a five-year plan and an investor deck.

We started it because we were fed up.We saw a smarter, better way to protect homes and realized nobody was offering it — not in Austin, not in Texas, not anywhere.

So we built it.

Our mission:

• ✅ Bring commercial-grade coatings to homeowners

• ✅ Reduce waste and raise the bar

• ✅ Create a solution that actually solves the problem, not extends it

What Makes EPEC Different?

We’re not your average paint company — because we don’t sell paint.

We sell protection engineered for:

• UV and solar reflectivity

• Moisture resistance

• Texas weather durability

• Lower cooling costs

• Long-term ROI

And yes — it looks amazing too.

Our systems are the same ones used on the buildings that matter. Now, they’re available for your home in Austin, Round Rock, Georgetown, San Marcos, and beyond.

Ready to Protect What Matters?

If you’re tired of repainting, re-siding, or re-roofing every few years…It’s time to rethink what protection really means.

➡️ Let’s talk about how EPEC can extend your home's lifespan and lower your maintenance costs.

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FAQs About EPEC & Home Coatings

Q: Are these coatings safe for Texas homes and climates?Absolutely. Our coatings are UV-resistant, breathable, and designed specifically for hot and humid conditions like Central Texas.

Q: Will it really last 20–25 years?Yes — with the right prep and installation, our coatings perform for decades. That’s based on commercial use cases in tougher environments than your backyard.

Q: Can I use EPEC on stucco, siding, or metal roofs?You bet. Our systems are built to work across wood, fiber cement, stucco, metal, and more.

Q: Is it more expensive than regular paint?Upfront? Sometimes. But over the life of your home, it saves thousands in rework, maintenance, and energy bills.

Let’s Paint a Smarter Future for Texas Homes

You don’t have to settle for short-term solutions anymore.EPEC brings you the same technology trusted by Austin’s most iconic buildings — finally available for homeowners.

No gimmicks. No fast fades. Just high-performance coatings that protect what matters.